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Premium Direct Specialty Care

Surgical centers designed with you in mind. 

About Us

Smith Medical is a mission-driven organization founded to reduce healthcare costs and create greater independence, value, and transparency in healthcare by aligning the interests between consumers, medical professionals, and payers. In addition to offering direct specialty treatment and advanced medical care, Smith Medical works with top physicians to provide premium medical services for various surgery-reliant conditions. 


Smith Medical is building a disruptive national healthcare brand anchored to an innovative model of alignment, transparency, and value by brokering surgical procedures. Our focus also includes ownership and operations of regional ambulatory surgery centers (ASC); real estate ASC holdings, novel healthcare insurance offerings, membership plans, and payment models designed to create economic efficiencies which benefit consumers, medical professionals, and shareholders.

Our Management Team

Roy Rose


Roy is a founder and Executive Chairman of Health Professionals Alliance Inc., a national healthcare technology and services company. Roy has several decades of experience acquiring and managing a variety of businesses.

Dan Barnett

 Co-Chairman and CEO

Dan is a founder and the Finance Director of Health Professionals Alliance Inc., and was previously the founder, Chairman, and CEO of Advocate MD Financial Group Inc., a medical malpractice insurance holding company acquired by FPIC Group, a NASDAQ insurance company (subsequently acquired by The Doctors Company). He has several decades of experience as a C-level executive, investment fund manager, and investment banker.  Dan received his B.S. in Finance from Arizona State University College of Business Administration in 1981.

P. Brendon Lundberg

Chief Operating Officer

Brendon has over 15 years of experience in healthcare as an entrepreneur and senior executive. He is the co-founder of Radiant Pain Relief Centres. He most recently served as President of Membership for Health Professionals Alliance Inc. Brendon has his MBA and B.S. in Marketing from the University of Phoenix – Phoenix Main Campus.

Dr. J. Paul Elliott, M.D.

Chief Medical Officer

Dr. Elliott is a Fellowship-Trained and Board-Certified Neurosurgeon.  Since June 2006 he has served as the President and CEO of Colorado Brain and Spine Institute, LLC. Dr. Elliott has served as the Chief of Neurosurgery at Swedish Hospital for the past 18 years, where he is also a Neurosurgeon. He has also served as a Senior Clinical Instructor for the Department of Family Medicine at the University of Colorado since 2005.. Dr. Elliott earned his M.D. from Columbia University College of Physicians and Surgeons and holds a B.S. and M.S. in Biological Science, with Honors, from Stanford University.

Dr. James “Morty” Mortinsen, M.D.

Physician Recruitment

Dr. Mortinsen has over 28 years of experience as a Board-Certified Anesthesiologist. He was Chairman of the Department of Anesthesiology at Presbyterian-St. Luke's Hospital in Denver from 1998-2003. He most recently was a staff anesthesiologist with U.S. Anesthesiology Partners (USAP) in Denver where he retired in 2021. Dr. Mortinsen received his M.D. from the University of Minnesota School of Medicine and completed his anesthesiology residency at the Mayo Graduate School of Medicine.


What Our Partners Say

Doctor's Visit

Samuel Jordan

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